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Paid Search & Performance Marketing

Performance ads structured for return on investment.

Stop wasting media spend on unqualified clicks. We build tightly themed Google Search, Performance Max, and remarketing funnels verified with server-side conversion tracking.

PPC Strategy

Scientific paid search management for Indian businesses.

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Negative Keyword Mastery

Continuous search term auditing to filter out unqualified student, job-seeker, and competitor brand queries that deplete your daily budgets.

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Server-Side Tracking (CAPI)

Overcoming ad-blockers and iOS privacy restrictions with server-side Google Tag Manager and direct Conversion API integration.

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Landing Page Split-Testing

We build and test fast, dedicated landing page variants tailored to each ad group's exact value proposition to maximize Quality Score.

Campaign Deliverables

What's included in PPC management.

  • [✓]High-Intent Search Campaigns: Exact & Phrase match structures with optimized headline variations.
  • [✓]Performance Max (PMax) Management: Audience signal curation, asset grouping, and product feed optimization.
  • [✓]Dynamic Remarketing: Serving targeted ad creative to previous catalog viewers to recover abandoned carts.
  • [✓]Live Looker Studio Dashboards: Real-time Cost-Per-Acquisition (CPA) and ROAS reporting.
Google Ads Campaign Analytics Dashboard
Paid Media Stack

Platforms and tracking technologies.

PPC Platform
Google Search Ads
E-Commerce
Google Merchant Center
Multi-Channel
Performance Max
Video
YouTube Ads
Analytics
GA4 Server CAPI
Tag Manager
Google Tag Manager
Reporting
Looker Studio
CRM Sync
Zapier / Make.com
Ads FAQs

Frequently asked paid search questions.

We always run campaigns inside your own Google Ads account. You retain 100% account ownership, billing control, and historical conversion data.

We recommend a minimum media budget of ₹30,000 to ₹50,000 per month so the Google bidding algorithms receive adequate conversion signal volume to optimize efficiently.

Scale Profitable Acquisition

Ready to decrease your Cost Per Lead?

Let us run a free audit of your current Google Ads search terms and landing page conversion rates.

Request Google Ads Audit →